Editor’s Note: This press release was published in 2010. As of 2015, Gemtron has exited the glass door business and has handed off operations to Anthony International. The CrossFire is now available as the Anthony StarFire.
Tim Dye, Director of Sales and Marketing of SCHOTT Gemtron announced today that Tundra™, Sierra™, and Polar™ door models will be offered with CrossFire™ LED lighting at standard T-8 pricing. Dye stated, “SCHOTT Gemtron continues to lead the industry by being the first glass door manufacturer to provide LED technology at this price level.” Dye continued by stating, “LED lighting has been a solution for our customers for the last 5 years, and now we are making it even more affordable.”
CrossFire™ LED lighting has proven to be the solution for the harsh cold environments of the commercial refrigeration industry. This lighting is the perfect application for Super Markets, Convenience Stores, Buying Clubs, Drug Stores, and any other retailer that utilizes glass display doors in their merchandising endeavors.
Dye also stated, “With this major price reduction all retailers can utilize this technology and feel confident that they are maximizing their sales efforts.”